Europe's Heartbeat | Brand

How can North Rhine-Westphalia communicate its position at the heart of Europe through a distinctive, flexible identity for a global audience?

At the core: a hero film and seven campaign motifs, each highlighting a specific location factor benefit. I developed the storyboard, art directed the campaign motifs in production, and translated the campaign into launch assets and media formats across OOH, digital and print in Europe, Asia and the US – including high-traffic investor touchpoints such as airports in Europe, Asia and USA.