Europe’s Heartbeat | Campaign

The federal state of Germany, North Rhine-Westphalia (NRW), offers some of the best location factors for investors, situated right in the heart of Europe. This insight became the heart of the global marketing campaign and brand Europe’s Heartbeat. 

At the core: a hero film and seven campaign motifs, each highlighting a specific location factor benefit. I developed the storyboard and contributed to the production of the hero film, then translated the campaign into launch assets and media formats across OOH, digital and print in Europe, Asia and the US — including high-traffic investor touchpoints such as airports.