Bayer #voranbringen

Bayer’s #voranbringen campaign puts its employees at the centre, giving a human face to the company and showing the people, their motivations, commitment and belief in finding solutions for the challenges of the future. The integrated campaign was rolled out across TVC, print, outdoor, digital, social media and other formats. 

I was involved in bringing the campaign to life across different touchpoints, adapting the campaign motifs into layouts and formats for print, digital and social media. I also designed the internal Bayer event "Transparency Day" and its event branding based on the campaign look and feel, as well as special formats including an information poster focusing on biodiversity.